Communication

• ●Students need to take the national college entrance examination, and their scores should pass the provincial undergraduate admission score basic line, and higher scores will be preferred.
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• First year

  • Brand Communication
  • Cross-cultural Communication
  • Advertising Creative Thinking
  • Convergence Media News Editor
  • Digital Media Application Technology
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• Second year

  The second year mainly trains students to have the creativity and production ability of communication content. During this year, students need to complete 24 credits with professional courses.

  • Public Relation and Crisis Management
  • City Image Communication
  • Image Creativity and Production
  • Fashion Communication
  • Short Video Editing and Special Effects Design
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• Third year

  • Communication Effect Monitoring
  • Integrated Marketing Communication
  • Data and Public Opinion Analysis
  • Hollywood Global Communication Strategy
  • Internet Product Innovation Management
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• Fourth year

  • Professional Practice
  • Graduation Project
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After graduation, students can engage in brand management, activity planning, content creativity, public relations and other work in enterprises and institutions such as press and publication, online media, media institutions and cultural exchanges, or choose to start their own business and enter domestic and foreign universities to study for master’s degrees in related majors.