Visual Communication Design

• ●Candidates need to take the national college entrance examination, with scores passing the undergraduate admission score basic line for art category.
• ●Candidates need to participate in the unified examination of corresponding art majors organized by the examinee’s province. Adhering to admission principle of art major regulated in individual province, admission is based on college entrance examination results.
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• First year

  • Photoshop Digital Image Processing
  • AI Digital Publishing and Application
  • Constitutive Art
  • Constitutive Art
  • Print Advertising Design
  • New Media Creative Thinking
• Second Year

  • Digital Painting
  • Cinema 4D Software Application
  • Cultural Industry Management
  • IP Derivatives Design
  • Film and Television Publicity and Promotion
  • Information Visualization Design
• Third Year

  • Dynamic Graphic Design
  • Digital Media Design
  • UI Interaction Design
  • Audio-visual Language
  • After Effects Digital Special Effects Production
  • Brand Creativity and Design
• Fourth Year

  • Specialty Practice
  • Graduation Design
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After graduation, students can engage in artistic creativity, product visual design, cultural and creative development in the fields of cultural publishing, advertising design, film and television media. They can also choose to start their own businesses or enter domestic and foreign universities to study for a master’s degree in this related major.